Let's face it: Station wagons aren't very popular in the US. According to J.D. Power, the body style made up just 1.4 percent of all car sales in America last year. That's a tiny amount, and a mere fraction of the 48-percent market share the crossover-SUV segment has. As it turns out, most of that 1.4 percent of the market is one model: The Subaru Outback.
CNBC recently published a report looking at why wagons aren't as popular in America as they are in Europe. Data supplied by J.D. Power showed that the Subaru Outback makes up an overwhelming 85.7 percent of wagon sales in the US. That means every other make and model station wagon sold in the US is fighting for just 0.2 percent of the market. Granted, that's not many cars, but still, it's a bit jarring to see one car dominate an entire segment like this.
A lot of the Outback's dominance has to do with its design. It's more of a crossover-esque vehicle, with more ground clearance and plastic body cladding to give the appearance of SUV-like rough-terrain capability. It appeals to people who might want some SUV features without having to buy an SUV. Other wagons, like the Audi Allroad and Volvo Cross-Country, also do this type of thing. But none have had the same sales success.